Powerful Voices Project

The Brief

Redesign the website to focus on the Project’s videos for increased engagement, to reach their desired audiences, and send those audiences their corresponding messages.

The Solution

I redesigned the website so that videos are now throughout the entire site in appropriate locations, and not limited to specific pages. They’re laid out in a way that is easy to navigate, and Journey Videos now have descriptions underneath. To increase engagement on individual Journey Video pages, I added share buttons to each of those pages, and these buttons are visible throughout the whole page so they’re easy to locate. In the hero image of the homepage, the CTA “Hear our voices” encourages users to view the individual Journey Videos.

For the different audiences—survivors of sexual assault of all backgrounds, loved ones and support networks of survivors, and the general public—I wrote down brief messages to them near the top of the homepage in bright boxes to stand out. Information that is relevant to each of them is written throughout, and the second button on the homepage brings the user to more specific info.

Responsibilities & Skills

Web Design, Responsive WordPress Build (with custom HTML and CSS added), Some Copywriting

View some of the process work.

“It was clear to me that you really cared about the message of my work and wanted to convey that message effectively. I trusted you from the get-go with the sensitive nature of my topic.”

– Becky Fein

Before & After (Desktop)

Previous desktop website design of the homepage for the Project. New desktop website design of the homepage for the Project.

Before & After (Mobile)

Previous mobile website design of the homepage for the Project. New mobile website design of the homepage for the Project.

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